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Brand Positioning Strategy for the Professional Se

At its simplest, brand positioning is the process of setting your business apart from your competito
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A 10 Step Brand Development Strategy for Your Prof

Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then d
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Brand Strategy 101: 7 Essentials for Strong Compan

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the ev
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The 4 Reasons You Chose a Bad Company Name ... Now

Many social networks have adopted a similar approach to naming their platforms. YouTube, Twitter, Tw
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Is Your Company Embracing Just-in-Time Learning?

The concept has its origins in the world of manufacturing. In the manufacturing industry, efforts ar
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CHANGE MANAGEMENT LEADERSHIP GUIDE

The purpose of this guide is to provide you with a framework of the concepts and theories of change
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HR says talent is crucial for performance—and the

To say that chief HR officers (CHROs) are busy in the COVID-19 era would be an understatement. Now,
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