Why is employer branding 20 years behind consumer branding?

As leadership teams realise that building a solid reputation as an employer has a real impact on their bottom line, post-pandemic, employer branding has moved from a nice-to-have to a necessity. To get ahead, HR and talent acquisition professionals need to understand how to attract and keep the best talent, who would consider working for them externally, and how their employer brand stacks up against the rest of the market.